Understanding profiling

Marketing professionals worldwide use complex and detailed profiling methods to finetune the ads you see. Because of the way that they are made, these profiles can be built based on a small group of people, but then applied to anyone that matches the same criteria. simply put: there are general categories that we personally get put into
-and we have no say about it.

Nearly all of us are profiled in that way, in Germany alone over 70 million people! We believe you have a right to know this information and at Your Digital Self we have developed an ethically sustainable platform to enable this. We want to share as much of your profile as we can with you personally.

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WHAT WE DO

Due to required data anonymization processes, profiling information is not included in data requests based on GDPR. The only way to get to it at the moment is to buy it from the companies that sell this information as a service to other companies.
… we don’t like that, but we don’t see a way around it at the moment.

To make sure that your profile information doesn’t end up in the hands of someone pretending to be you, you will receive your profile after passing our identity verification process.

REGISTRATION

By purchasing Your Digital Profile in the shop and accepting the terms and conditions, you become our customer. Similar to most services out there, our Terms and Conditions contain a part that we can work with marketing companies to optimize our service and marketing. The difference here is that we only use it to send this info back to you.

LEGITIMISATION

To make sure that other’s can’t access your data, we need to perform an identification process. Since we need to confirm you address, you will receive a letter with a verification link in the post.

DATA GATHERING

We build your profile using several sources. These are marketing companies that sell the data but also automated processes frequently used by marketeers to learn more about their customers. We continue to add to the ways we collect data, so your profile will continue to grow over time.

DASHBOARD

Your Digital Profile is available through a simple-to-use dashboard. It will contain several sections for different types of information, for example about your household, or your purchasing behaviour. On the dashboard you can opt do download all the data for yourself and also to destroy the account, leaving no trace of the information with us.

WHAT’S NEXT?

We are on a journey together with you our subscriber to develop a fair relationship with those businesses who have access to and likely use and/or sell your data. This course will entail four clear benefits for you.
Your Digital Profile is the first step, there are further projects in the pipeline!
Find out more at www.your-digital.self.com

1.Insight

“Who has my data?” We create an awareness of the subscribers’ data-flow across companies and platforms and show them their personal map.

2.Change

We enable our subscribers to take control and “own” their data. They can then correct and manage their data across the web.

3.Share

‘Your Digital Self’ takes its role as data protector and manages rights-based sharing between subscribers and their newly connected services.

4.Reward

Subscribers can now connect to external data analysis services and gain real benefits and deep insights from their data.

Your Digital Profile

Discovering and understanding your online profile together.